While they’re not the first corporation to set up shop in Second Life, the 3-D Virtual world created by Linden Labs, Gibson Guitars are now the first major music manufacturer to establish an official island within the virtual surrounds of the digital world.  Gibson Island takes the shape of a giant Les Paul guitar, and will [...]

Gibson is featuring a unique guitar each month during 2008 and is highlighting the Gibson Longhorn Double Cut Electric Guitar with Trans Blue Finish during July. The Longhorn guitar was produced in a limited run of 1,000 instruments. The Gibson Longhorn Double Cut Guitar has a unique body style that incorporates slightly extended, asymmetrical cutaways [...]

To celebrate Nelson Mandela’s 90th birthday, Gibson Guitar will be presenting the world leader and icon with an icon of its own – a custom made Gibson Les Paul Studio.  The guitar will be presented as part of the Nelson Mandela 90th Birthday Celebration concert at London’s Hyde Park on June 27.  The guitar itself [...]

Inventor, musician, and entrepreneur Les Paul “flipped the switch” at Marshall & Ilsley Corporation’s (M&I) corporate headquarters in downtown Milwaukee on Friday, June 20, lighting two sides of the 18-story corporate headquarters in the shape of Les Paul styled guitars. To honor Les’s recent 93rd birthday, M&I also presented him with a birthday cake, which [...]

With the Gibson Les Paul Push Tone, no longer will changing pickups be a major project – this new system from Gibson allows pickups to be changed by simply pushing them out from the body, and disconnecting wire clips and plugging in a new set – all achievable in a matter of minutes. The new [...]

Just in case you haven’t been keeping track, here is a roundup of some new guitars announced recently: Gibson Custom Shop Alex Lifeson ES-355 Signature Guitar: Canadian-born guitarist’s career is being honored with Gibson Custom Shop’s recent introduction of the Alex Lifeson ES-355 Electric Guitar.  This is a semi-hollowbody electric guitar painstaking re-creation of Lifeson’s favored instrument, a 1976 Gibson ES-355. [...]

The Gibson ES-335 was the world’s first commercial semi-hollowbody electric guitar, released by Gibson Guitar Corporation in 1958, and Gibson are celebrating the 50th anniversary of this landmark instrument with a bang.  The ES-355 was widely used by blues musician B. B. King, who has been featured in Gibson publicity for the model from the 1960s onwards. Many [...]

Gibson Guitar announced the introduction of the Joan Jett Signature Melody Maker electric guitar –  a slim neck, lightweight, slab mahogany body with a White Worn finish, handcrafted to Joan Jett’s original specifications.  It has the distinction of being the first Gibson electric signature model designed in conjunction with a female artist.  Says Jett: “Gibson was [...]